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All times are British Summer Time (BST/UTC+1)

Thursday, 24 October, 2024

Thursday

Thu

9:00 am

Thursday, 24 October, 2024 9:00 am

Opening Keynote: How Zero Click Marketing is Reshaping the Digital Marketing World

Speaker: Rand Fishkin, Founder, SparkToro

Thursday

Thu

10:30 am

Thursday, 24 October, 2024 10:30 am

Think Like a Search Engine – When, Why & How Google Incorporates AI into SERPs

Speaker: Cindy Krum, CEO, MobileMoxie

Thursday, 24 October, 2024 10:30 am

Account Structure: Frameworks and Tactics to Make Automation Work for, and not Against You

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

Thursday

Thu

11:20 am

Thursday, 24 October, 2024 11:20 am

Fine-Tuning Transformer Models for SEO Automation Tasks

Speaker: Dan Petrovic, Director, DEJAN Marketing

Thursday, 24 October, 2024 11:20 am

Managing Google Ads accounts in the Era of AI

Speaker: Brad Geddes, Co-Founder, Adalysis

Thursday, 24 October, 2024 11:20 am

Search + UX: The Behavioural Data Your SEO Strategy Should Care About

Speaker: Giulia Panozzo, Consultant, neuroscientive

Thursday

Thu

1:30 pm

Thursday, 24 October, 2024 1:30 pm

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Speaker: Tom Anthony, CTO, SearchPilot

Thursday, 24 October, 2024 1:30 pm

Ready to Automate Your Most Tedious PPC tasks? Meet Your New Ad Scripts programmer: GPT!

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Thursday, 24 October, 2024 1:30 pm

State of Data and Analytics: From Doomsday (2024) to Amazing New Opportunities (2025)

Speaker: Simo Ahava, Co-founder, Simmer

Thursday

Thu

2:20 pm

Thursday, 24 October, 2024 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus SEO

Thursday, 24 October, 2024 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus PPC

Thursday, 24 October, 2024 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus Beyond SEO and PPC

Thursday

Thu

3:35 pm

Thursday, 24 October, 2024 3:35 pm

Quality Content in the Eyes of Google Search

Speaker: Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google

Thursday, 24 October, 2024 3:35 pm

Unleashing the Power of Google’s New Search Ads 360 Templates

Speaker: Giacomo Iotti, Senior Performance Marketing Manager, SMG Swiss Marketplace Group

Thursday, 24 October, 2024 3:35 pm

From Data to Action: Advanced JOIN Types and Data Blending in Looker Studio for PPC, SEO, and GA4

Speaker: Ryan Levander, Owner, Head of Analytics + Optimization, Rednavel Consulting

Thursday

Thu

4:30 pm

Thursday, 24 October, 2024 4:30 pm

Evening Keynote Day 1: Generative AI as a Creativity Engine

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Friday, 25 October, 2024

Friday

Fri

9:15 am

Friday, 25 October, 2024 9:15 am

Hands-On Technical SEO Tips That Now are More Important Than Ever

Speaker: Bastian Grimm, CEO & Co-founder, Peak Ace AG

Friday, 25 October, 2024 9:15 am

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Friday, 25 October, 2024 9:15 am

Vertical Video: Campaigns With Reels, YouTube Shorts and TikTok

Speaker: Marco Gilly, CDO, Member of the Executive Board, KG Media Factory

Friday

Fri

10:30 am

Friday, 25 October, 2024 10:30 am

Morning Keynote Day 2

Speaker: Purna Virji, Author, LinkedIn

Friday

Fri

11:20 am

Friday, 25 October, 2024 11:20 am

Building Impactful A/B Tests for SEO Success

Speaker: Ruth Everett, Senior SEO Testing Consultant, SearchPilot

Friday, 25 October, 2024 11:20 am

Mastering Google Ads for Lead Generation

Speaker: Christine Zirnheld, Senior Digital Marketing Manager, Cypress North

Friday, 25 October, 2024 11:20 am

Expert Session with Lunio

Friday

Fri

1:15 pm

Friday, 25 October, 2024 1:15 pm

The Royal Rumble: Think Like PR, Measure Like an SEO, be ‘On Brand’

Speaker: Luke Cope, Co-Founder, Bottled Imagination

Friday, 25 October, 2024 1:15 pm

Don’t be Average, be Creative! PMax Strategies That Will Make the Difference (and Unlock High ROI Results)

Speaker: Navah Hopkins, Evangelist, Optmyzr

Friday, 25 October, 2024 1:15 pm

CLV: From one-time purchase to loyal community

Speaker: Kathryn Monkcom, Head of Performance, Aira

Friday

Fri

2:05 pm

Friday, 25 October, 2024 2:05 pm

Digital Brand Optimisation for Generative Search

Speakers: Sara Moccand-Sayegh, Team Lead SEO, BlueGlass team Farner Ulrika Viberg, Agency Owner & Senior SEO Consultant, Unikorn

Friday, 25 October, 2024 2:05 pm

Scalability and Effectiveness of Search Ads in Diverse Market Landscapes

Speaker: Rene Wielenga, Head of Performance Advertising, Peak Ace

Friday, 25 October, 2024 2:05 pm

Leveraging Winning Strategies on Amazon’s to Boost Cross Channel Conversions

Speaker: Robyn Johnson, Co-founder, Marketplace Blueprint

Friday

Fri

3:15 pm

Friday, 25 October, 2024 3:15 pm

Algorithm Update Aftershock: Navigating Recovery & Resilience

Speaker: Dimitris Drakatos, Head of SEO & ASO, Paired

Friday, 25 October, 2024 3:15 pm

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Friday, 25 October, 2024 3:15 pm

Creating Love for Your Brand in an Oversaturated Digital World

Speaker: Fred Schaub, Founder & Managing Director, Lumax Digital

Friday

Fri

4:00 pm

Friday, 25 October, 2024 4:00 pm

Closing Keynote: The Best New GenAI Tools: Life Hacks for YOU

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

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