Bio:

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX and Hero Conf. He is also listed at #4 on PPC Hero’s definitive industry ranking of the 25 most influential PPC experts of 2020.

After publishing his first book “Digital Marketing in an AI World: Futureproofing Your PPC Agency” in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage.