With every new product announcement, it feels like Google Ads has forgotten about lead generation accounts. New products and features are often designed for eCommerce, and with less data and creative control over campaigns, B2B advertisers must adapt to thrive in the new AI-powered digital landscape. This session will cover innovative Google Ads strategies specifically tailored for lead generation accounts, including:

• Setting the right goals
• Data and budget requirements
• Bidding considerations
• Asset group & creative strategies
• Accounts structure
• Search campaigns for lead gen accounts
• Performance Max strategies for lead gen