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Thursday, 24 October, 2024

Thursday

Thu

9:00 am

Thursday, 24 October, 2024 9:00 am

Opening Keynote: How Zero Click Marketing is Reshaping the Digital Marketing World

Speaker: Rand Fishkin, Founder, SparkToro

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Thursday

Thu

10:30 am

Thursday, 24 October, 2024 10:30 am

Think Like a Search Engine – When, Why & How Google Incorporates AI into SERPs

Speaker: Cindy Krum, CEO, MobileMoxie

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Thursday, 24 October, 2024 10:30 am

Account Structure: Frameworks and Tactics to Make Automation Work for, and not Against You

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Thursday, 24 October, 2024 10:30 am

Customer Journey Analytics and Funnels – What You Don’t Know

Speaker: Russell McAthy, CEO & Founder, Ringside Data

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Thursday

Thu

11:20 am

Thursday, 24 October, 2024 11:20 am

The End of the Google Era: Modern Search Solutions Can Do Better

Speaker: Tom Anthony, CTO, SearchPilot

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Thursday, 24 October, 2024 11:20 am

Managing Google Ads accounts in the Era of AI

Speaker: Brad Geddes, Co-Founder, Adalysis

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Thursday, 24 October, 2024 11:20 am

Search + UX: The Behavioural Data Your SEO Strategy Should Care About

Speaker: Giulia Panozzo, Consultant, neuroscientive

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Thursday

Thu

1:30 pm

Thursday, 24 October, 2024 1:30 pm

Fine-Tuning Transformer Models for SEO Automation Tasks

Speaker: Dan Petrovic, Director, DEJAN Marketing

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Thursday, 24 October, 2024 1:30 pm

Ready to Automate Your Most Tedious PPC tasks? Meet Your New Ad Scripts programmer: GPT!

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Thursday, 24 October, 2024 1:30 pm

State of Data and Analytics: From Doomsday (2024) to Amazing New Opportunities (2025)

Speaker: Simo Ahava, Co-founder, Simmer

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Thursday

Thu

2:20 pm

Thursday, 24 October, 2024 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus SEO

Room:Victoria 1

Thursday, 24 October, 2024 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus PPC

Room:Victoria 2

Thursday, 24 October, 2024 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus Beyond SEO and PPC

Room:Edward 1-2

Thursday

Thu

3:25 pm

Thursday, 24 October, 2024 3:25 pm

Quality Content in the Eyes of Google Search

Speaker: Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Thursday, 24 October, 2024 3:25 pm

Unleashing the Power of Google’s New Search Ads 360 Templates

Speaker: Giacomo Iotti, Senior Performance Marketing Manager, SMG Swiss Marketplace Group

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Thursday, 24 October, 2024 3:25 pm

Vertical Video: Campaigns With Reels, YouTube Shorts and TikTok

Speaker: Marco Gilly, Strategy Consultant, Mawave

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Thursday

Thu

4:30 pm

Thursday, 24 October, 2024 4:30 pm

Evening Keynote: Generative AI as a Creativity Engine

Speaker: Jim Sterne, Founder, Marketing Analytics Summit, Co-Founder Digital Analytics Association

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday, 25 October, 2024

Friday

Fri

9:15 am

Friday, 25 October, 2024 9:15 am

Day 2 Opening Keynote: On a Shoestring Budget: It’s Time to Change Your Thinking, Build Scaled Customer Education Programs and Drive 10x Revenue Impact

Speaker: Purna Virji, Author, LinkedIn

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday

Fri

10:30 am

Friday, 25 October, 2024 10:30 am

Deconstructing Complex Decision Making Processes with B2B SEO

Speaker: Joe Struggles, Head of Organic, Velocity Partners

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday, 25 October, 2024 10:30 am

From Search Query to Intent With a Small Language Model

Speaker: Juliana Jackson, Associate Director, Data & Digital Experience EMEA, Media Monks

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Friday, 25 October, 2024 10:30 am

CLV: From one-time purchase to loyal community

Speaker: Kathryn Monkcom, Head of Performance, Aira

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Friday

Fri

11:20 am

Friday, 25 October, 2024 11:20 am

Navigating the AI Revolution: Elevating Your SEO with a Touch of Magic

Speaker: Bastian Grimm, CEO & Co-founder, Peak Ace AG

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday, 25 October, 2024 11:20 am

Mastering Google Ads for Lead Generation

Speaker: Christine Zirnheld, Senior Digital Marketing Manager, Cypress North

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Friday, 25 October, 2024 11:20 am

11:20 am: 11:20 – 11:40 am: Lunio: The Dark Side of Automation: Are Google’s Performance Max Campaigns a Double-Edged Sword for Retailers?

Speakers: Chester Scott, VP of Partnerships, Lunio Lucy Smith, Head of Search, Incubeta

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

11:45 – 12:05: Hiveminds: Search in the changing landscape of product search on RMNs, chatbots, virtual assistants and visual content

Speaker: Jyothirmayee JT, Founder & CEO, HiveMinds Innovative Market Solutions Pvt. Ltd

Room:Edward 1-2

Friday

Fri

1:15 pm

Friday, 25 October, 2024 1:15 pm

Keynote: The Best New GenAI Tools: Life Hacks for YOU

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday

Fri

2:30 pm

Friday, 25 October, 2024 2:30 pm

The Royal Rumble: Think Like PR, Measure Like an SEO, be ‘On Brand’

Speaker: Luke Cope, Co-Founder, Bottled Imagination

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday, 25 October, 2024 2:30 pm

Don’t be Average, be Creative! PMax Strategies That Will Make the Difference (and Unlock High ROI Results)

Speaker: Navah Hopkins, Evangelist, Optmyzr

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Friday, 25 October, 2024 2:30 pm

Stop Chasing More Data: Scalable SEO & PPC Optimization Methods (Approaches from CRO and Analytics Professional)

Speaker: Ryan Levander, Owner, Head of Analytics + Optimization, Rednavel Consulting

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Friday

Fri

3:15 pm

Friday, 25 October, 2024 3:15 pm

Digital Brand Optimisation for Generative Search

Speakers: Sara Moccand-Sayegh, Team Lead SEO, BlueGlass team Farner Ulrika Viberg, Agency Owner & Senior SEO Consultant, Unikorn

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday, 25 October, 2024 3:15 pm

Scalability and Effectiveness of Search Ads in Diverse Market Landscapes

Speaker: Rene Wielenga, Head of Performance Advertising, Peak Ace

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Friday, 25 October, 2024 3:15 pm

Leveraging Winning Strategies on Amazon’s to Boost Cross Channel Conversions

Speaker: Robyn Johnson, Co-founder, Marketplace Blueprint

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

Friday

Fri

3:55 pm

Friday, 25 October, 2024 3:55 pm

Algorithm Update Aftershock: Navigating Recovery & Resilience

Speaker: Dimitris Drakatos, Head of SEO & ASO, Paired

Moderator: Paddy Moogan, Founder, The New Leader

Room:Victoria 1

Friday, 25 October, 2024 3:55 pm

Multi-Channel Marketing in B2B: Right Channel, Right Person, Right Time

Speaker: Jack Brown, Head Of Paid Media, Hallam

Moderator: Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land

Room:Victoria 2

Friday, 25 October, 2024 3:55 pm

Creating Love for Your Brand in an Oversaturated Digital World

Speaker: Fred Schaub, Founder & Managing Director, Lumax Digital

Moderator: Felix Welckenbach, Director Inbound Marketing, HomeToGo

Room:Edward 1-2

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