Measurement is keeping us on our toes – with the spectre of cookie deprecation hovering over us, and AI and signals taking over from traditional attribution. For anyone running paid media, particularly upper-funnel social or brand or generic PPC, video or YouTube campaigns, this is worrying! It’s time for agencies and in-house to evolve measurement using first-party data. Amy will be bringing new measurement strategies to life with a case study from Norse Atlantic Airways & sharing tips suitable for any vertical & brands either ends of the brand/performance spend spectrum. She will explain how measurement issues were overcome, including diving into Geo-testing to understand the incremental impact of paid social (meta/tiktok). If you’re ready to level up your media effectiveness maturity journey, then this is the session not to miss.