Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset first world , it can be hard to know how to translate complete creatives into modular assets predisposed to perform better in the AI-first ecosystem. In this session Navah will present data and trends on how search is evolving to favor PMax oriented creative and what creative looks like in AI environments. You will learn how to translate complete creatives into stand alone assets that can win customers on their own.