As the saying goes, necessity is the mother of invention. 

In this case, there wasn’t so much necessity as there was desperation. And we know, you can already relate. Times are challenging, budget cuts are real and many marketers know that new strategies are needed. So back to Purna: 

There she was, brand new job. A dauntingly massive remit at one of the world’s largest companies. And as for resources? Practically nothing. In fact, far less than she ever had, even working at the smallest of start-ups. 

How to rub two quarters together and make them look like a million bucks? She leaned on her background in Instructional Design, to create and globally scale a scaled customer education program. 

In this personal and actionable case-study based keynote, Purna will share her stories and learnings, from why more marketers need to think like instructional designers to how to make the case and measure success.